Phoebe Doyle Copywriter
Phoebe Doyle is a freelance journalist who also offers copywriting for businesses, graphic and web designers.
Thursday, 18 April 2013
Tuesday, 12 February 2013
My latest blog post for Tesco
Walk this Way
It’s that time of year when our New
Year pledges of fitness can become challenged by our instinctive desire to just
give up! Phoebe Doyle has some motivation tips to keep you on the right track
with the walking challenge…
Weren’t we
doing well? On January the 2nd we were back to work, boasting of
yet-to-be-achieved goals, envisioning Olympic-esque fitness levels and pounding
the pavements with our new BFF - our pedometer.
Now we’re
not so sure. Walking’s OK, but cars were invented for a reason surely. And TVs.
And sofas.
Feeling
pessimistic about our best laid plan is totally understandable, logical even;
our dreams of dropping weight in record time haven’t been realised as quickly
as we’d hoped and we still feel just as exhausted all the time. Hold it right
there! Stop being so predictable! Apparently over 3 quarters of us give up our
new year’s resolutions at some point in January… you don’t want to follow the
crowd now do you?
Here’s some
tips to keep motivation high during this most testing of will-power time…
1. Buddy up! Chances
are you have a friend who was going to give up wine/cigarettes/men but has
already given up on giving up… but don’t follow suit. Instead take such a
friend under your wing and help spur each other along on the walking challenge.
Walking with a friend has a twofold beneficial effect: Firstly you’re more
likely to stick to it as you won’t want to let them down, secondly chatting
whilst walking is about 77% more satisfying than walking alone.*
*Statistic based on No Research Whatsoever, but it’s true, right?
2. Feel the rhythm. Whether music could
help exercise had been argued by sports boffins for years and was
scientifically found to be the case by researchers at Liverpool John Moore’s
University in 2009. The scientists found that exercise endurance and
performance improved by 10% when people listened to music. So plug yourself
into your ipod and get into the beat of your favourite tunes; time will fly by.
3. Reward yourself. Our fitness goals can take so long to achieve;
fitting into some ridiculous jeans, losing a stone, getting properly fit.
Because such goals are far from instantly realised we can often find ourselves
becoming despondent and asking what on earth we’re doing it all for. By giving
yourself some rewards in the short term you can help to keep your motivation up
constantly without having to always measure up against the long term aim.
Little note though, when we say “reward” it’s best to think
more, say a beauty product than an enormous desert. Walking is a great calorie
burner but you’ll put them all back on, and more, if you over-eat.
4. A change is as good
as a rest. Well, maybe not quite, but almost. If you’ve been building up
your step count by simply walking around your block or doing the same old
circuit of the park it’s no wonder you’re beginning to flag. Change your route
often, even if it means driving somewhere to start walking. Getting out of town
and into the sticks has to be the biggest motivation-booster, with the fresh
air being a mood-lifter in itself. But if you can’t do that visit another park…
or even another block will be more interesting than your own!
5. Borrow a dog or a
child. Not something
I often advise, in fact this might be a first. And obviously I’m assuming
you’ll ask first and be given full consent.
If you’re finding it hard to stick to your initial reasons
for starting the challenge, why not make a new one; being helpful to a friend.
You must have a friend who needs their dog walked whilst they’re out, or
perhaps a young child that needs a sleep and will only succumb once they’ve
been taken out in their buggy and marched sufficiently… well you can become
said friend’s knight in shining armour! Offer to take their
dog/child/partner/whatever out on a walk and you can polish your helpful halo
as well as your fitness one.
Sunday, 22 July 2012
Tuesday, 29 May 2012
Friday, 27 April 2012
Monday, 19 March 2012
Thursday, 8 March 2012
My latest feature for The Ecologist
Thanks to celebrity mums, the pressure to shape up post birth has never been higher. But don’t succumb to extreme diets; as the Ecologist’s natural fitness experts explain, slow and steady wins the race
A recent survey found that six out of 10 new mothers felt under pressure to get back into shape as soon as they had given birth. The fact is some mums do ping back to the way they were - some even find parts of them have shrunk - but for many, extra layers, larger dress sizes and a wardrobe full of undersized clothes is the norm. To make matters worse, newspapers and magazines are awash with celebrity new mums who've managed to shed the baby weight within weeks. No wonder then, that we feel so under pressure when we see A-listers parading around in a pair of thigh-skimming leather boots and a mini dress, wearing their baby (a non-crying, non-dribbling, non-puking specimen of course) as an accessory on their enviably slim hips.
While A-list new mums have been keeping showbiz journalists happy, for the rest of us, the omnipresence of super-skinny celebrity mothers has had a detrimental effect in the real world. Many women have been led to believe that snapping back into shape is easy as well as important, and are left feeling like failures when it doesn't happen as quickly as expected. Surely during pregnancy and the magical first months of parenthood we should be focusing on our babies rather than on appearance and what others think? Either way, there are natural ways to shift the baby weight that don't involve dangerous diets or missing out on precious time with Junior. You might not shift the excess pounds as quickly as Beyonce, but our post-pregnancy experts' advice will leave you feeling fit, healthy and slim - and there's no maple syrup or lemon juice in sight.
Read full article on The Ecologist site here
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